Music production business in Nigeria has its difficulties, but there are ways for one to learn how to make money as a music producer in Nigeria.
The Music Production Business
Nigeria has one of the biggest music industries in the world, especially in Africa. The potential for growth is also very encouraging, as even global audit firm PriceWaterHouseCooper has predicted that the industry could rise in worth to $86 million US dollars by year 2020. This may account for the influx of a lot of talents into the music business. But the concentration here is on the music producers.
The music producers are the ones who make the instrumentals used in songs. They even compose the entire piece sometimes, but mostly give the music the melody that sells it. Some very notable Nigerian music producers are Don Jazzy, Sarz, Mastercraft, EKelly, Major Bangz and others.
Music Production Has Its Difficulties.
Like every other aspect of the music business, producers also have challenges. “Apart from learning the right skills, you need the right equipment”, says JSnow, a producer at Agege,Lagos. Some have had to take loans as a way to acquire good sound cards and other softwares that are updated periodically. But the challenges don’t end there. “Most aritistes do not want to pay for beats”, says SoolzBeats. “They feel that because they are not sure if it will be a hit song, OT won’t be wise to pay for such instrumentals. Some, too, would love to pay,but have no money, because they are just budding artistes who have so many challenges financially”.
You Can Break Even, Though.
Ordinarily, producers can earn money from their production when artistes pay them service fees. Outside Nigeria, beats can be leased. But that is usually not the case in Nigeria. However,what will be prescribed here can be applicable elsewhere.
The music business has changed its face with the current digital revolution. Songs now get sold online. What is more, Nigeria’s many telecoms companies , especially MTN, have now made it possible for users to pay for using music as callertunes. In fact, this aspect of the business generated more than #9 billion naira in 2014! Imagine how much it will be now that smartphone penetration has increased. A producer can,therefore tap into this.
How To Utilise The Ringtone/Ringback Business Opportunities?
Make beats for hardworking artistes, but sign an agreement with them that will give you rights to earn part of the money that is got from such sales. Ensure that the artiste strives to push or promote the song(s), so that a larger audience will get it. This is not hard because you can do sponsored advertisements on social media. This is what Kiddominant does with Davido and all the artistes that he has produced, and it works very well because Davido makes massive sales digitally. Smaller, less known artistes make relative sales online too, so you can rest assured that this will work for you.
In summary once you’ve made money as a music producer ensure you check out the equities expected returns so you can maximize your wealth.